Joe Ercoli: The Guy Behind Anvil Image
I currently live on the Peninsula in the San Francisco Bay Area and, in fact, I was born and raised here. I had a brief stint in Helena, Montana, while I attended college, but all in all I’m a Bay Area boy…
Professionally, I enjoyed some time working in the tech field for Xerox PARC and a few startups before getting in the motorsports/motorcycle industry where I’ve done everything from being your parts counter guy and selling motorcycles to, my last job, being the senior marketing/ecommerce manager for a large motorsports group, MDK Motorsports. It’s funny that my career path has always followed what I’ve been most interested in: IT when I was really into computers and programming then motorcycles now that I’ve been a (mostly) full-time rider since 2001.
I’ve had a few digital point-and-shoot cameras in the past and I’ve always enjoyed taking pictures, but I didn’t really get serious about photography until sometime in 2008 with the purchase of my Canon 40D. I never thought of myself as the blogging or writing type until one day in November of 2008 I decided to just start doing it. I think that my high school English teacher would be a little surprised… (Hi, Mr. Sullivan!)
Looking through my pictures you will undoubtedly notice that quite a bit of my work is HDR, although I’m making a concerted effort to make more traditionally exposed pictures when I can. Part of my reason for making HDR images is because I simply enjoy spending time in front of the computer working versus sitting on my butt watching TV. When I’m at home working on computer or at the gym, I’m constantly listening to music and just have my iTunes set on shuffle. I’d put together one of those “What’s in Joe’s iPod” lists, but I really don’t think that it’s that interesting!
Anvil Image is my way of putting my art (did I just say that?!) out there for people to see and hopefully enjoy looking at it as much as I did making it. I appreciate any comments that anyone has ever left here or on my Flickr photostream and they inspire me to shoot ever more while enjoying as much of the world that I can. While I can’t promise to post an image everyday like some sites, I try my best to crank out a post usually twice a week. Keep coming back and I’ll try to make it at least a little exciting!